GIMA New Product Digest 2015

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BAYER GARDEN
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CONTACT
BABY BIO IS MOVING OUTDOORS
Baby Bio is Britain’s favourite houseplant food* and has been for many years.
Bayer Garden has recently heavily invested in fertiliser research and found the
logical next step for Baby Bio was to launch an outdoor plant food range.
THE BABY BIO VITALITY RANGE
A product to release nature’s full potential
Today’s consumers have high expectations; they want healthy plants bursting with life. They
look for brighter colours in flowers and more flavour in fruit and vegetables. The new Baby
Bio Vitality range is perfectly suited to meet gardeners’ unmet needs.
The unique feature of these products is the ‘Activator Effect’, brought about through
the combination of both nutrients and biostimulants in each product. This unleashes the
natural strength within the plant and allows it to reach its full potential. The complete range
supports outdoor plants throughout their growth and ripening/flowering stages. Each
product is formulated to support a different growing stage of your plant, similar to the
nutritionally balanced program of food you have for a pets growth and development.
FOR FLOWERS...
Top Growth Flowers (750ml): encourages fast and balanced growth for strong,
healthy plants. Gardeners will have fantastic foliage and masses of blooms.
RRP £7.99.
Top Bloom (750ml): produces bright, colourful and long lasting blooms. The flower colour
is stronger and more uniform and the petals are thick and long lasting. RRP £7.99.
FOR EDIBLES...
Top Growth Edibles (750ml): encourages fast and balanced growth of vegetables and
fruit. The yields are significantly higher** and the crops are bigger and better. RRP £7.99.
Top Taste (750ml): has the perfect balance of nutrients for improved ripening
and the production of better-flavoured and more nourishing vegetables and
sweeter, tastier fruit***. RRP £7.99.
KEEP ON STANDBY...
Top Defence (175ml): keeps plants in tip top condition, guarding against the
negative effectives of cold, draught and transplanting. It has both preventative
and curative actions and can be used indoors and out. RRP £5.99.
* GfK GB Panelmarket excl. Ironmongers, Houseplant Food, YTD July 2014
** Compared to crops treated with standard NPK fertiliser only
Bayer Garden Customer Services
Tel: 01223 226507 Fax: 01223 226635
Email:
A part of Bayer CropScience Limited
The 750ml products are the
traditional Baby bio bottle
shape but larger and have been
tested to appeal to the female,
creative gardener audience.